Russ Rizzo made a cookbook that requires no cooking called the Postmates Don't Cookbook.

postmates don't cookbook cover

Each recipe ended in a QR code that directs to that food on Postmates near you.

dumplings recipe
shrimp recipe
soft pretzel recipe
oysters recipe
tacos recipe
birthday cake recipe
bratwurst recipe
milkshake recipe
nachos recipe
pizza recipe

Activities, error pages, and other conceptual nonsense filled out the 200-page book.

please have the munchies responsibly
sushi cat
yogurt hot dog boy
image cannot load
error page
chow roulette
multiple pages

The first run of 200 books sold out in 30 minutes. Hundreds more were made and sold out.

the full book

Made by Russ Rizzo (Writer), Casey Phillips (Art Director), Simon Bruyn (Creative Director), Andrew Livingston (Creative Director), and Joe Staples (Executive Creative Director) in 2021 at Mother LA. Featured in Hypebeast, Muse By Clio, AdAge, Adweek. Awarded a D&AD Yellow Pencil, D&AD Wood Pencil, and Cannes Bronze Lion. Integrated Campaign awarded a One Show Merit.

  

Postmates Surreal Cravings 2
Postmates Don't Cookbook
Postmates Other Ads When You're Hungry
Postmates Surreal Cravings
Postmates Chicken Boat
Postmates Postmate It
Sonic Cup of Ice
WORKFROMHOMEWEAR
Little Caesars Hot-N-Ready Pizza
Little Caesars Quattro Pizza
Little Caesars ExtraMostBestest Stuffed Crust Pizza
Clash of Clans Winter Jam
Carmex Lip Balm
Side Project Generator
List Version
Mr. Walker
Game of Hands
Thank You in Advance
Are you eating dinner with your father?
russellmrizzo@gmail.com