Russ Rizzo

is a copywriter

Turtle Wax


People name their car and love it like family, but forget about it when they park and leave. Turtle Wax defends lonely, unprotected cars.

Tag:
Protects when you can't.


Print

A lonely car without Turtle Wax has plenty of alone time to keep a diary.

turtle wax print ad

turtle wax print ad

turtle wax print ad


Lonely Car Twitter

A lonely car without Turtle Wax tweets to its owner (never when driving, always when safely parked).

lonely car twitter
lonely car tweets



Lonely Car Instagram

A lonely car without Turtle Wax posts photo updates.

lonely car instagram
lonely car instagram
lonely car instagram



TV :15

A lonely car without Turtle Wax leaves voicemails for its owner.






Spotify Radio :30




Lonely Car Cam, In-Store Live Stream

Many cars in the parking lot are lonely, defenseless, and in need of Turtle Wax. Is yours?

lonely car cam live stream



Fall 2017
AD: Sarah Wallace.
ST: Sachee Malhotra.
CBM: Sara Singh.
XD: Sarah Burley.

― ADS ―
IcyHot
Turtle Wax
Sheetz
Minnesota Wild [real work]

― NOT ADS ―
Calm Incense
FitMind
Mr. Walker
Thank You in Advance
Side Project Generator
Are you eating dinner with your father?
Game of Hands
Instagrab
Short. For a Giraffe
Story Shopping
Hockey in Space