Russ Rizzo

is a copywriter

IcyHot


People love talking about their body aches and muscle pains, but nobody likes a complainer.

Tag:
Silence the pain.


Print

icyhot print ad

icyhot print ad

icyhot print ad

icyhot print ad


Subway Car OOH

icyhot billboard

icyhot billboard



IcyHot Wabulance (VISUAL COMING SOON)

Anyone suffering from muscle aches at music festivals, college move-in days, intramural sports, and other events can pick up a complimentary IcyHot patch from The Wambulance, which silences both their pains and complains.




Top Complainers of 2017 (VIDEO COMING SOON)

The 2017 IcyHot Complainers of the Year roster is out. Winners get unlimited free IcyHot in 2018.




IcyHotLine

24-hour, robot-powered complaint center that listens to complaints and offers back words of encouragement, sympathy, and validation.

icyhot wambulance


Complaint Blockers 9000™

Military-grade earplugs block out the complaints from anyone who isn’t silencing their pain with IcyHot.

icyhot earplugs


Silence the Tweeters

Flag any tweet caught complaining about pain and IcyHot will come to the rescue with a message and coupon to the complainer you tagged.

icyhot twitter
icyhot twitter



Fall 2017
ST: Blake Smoral.

― ADS ―
IcyHot
Turtle Wax
Sheetz
Minnesota Wild [real work]

― NOT ADS ―
Calm Incense
FitMind
Mr. Walker
Thank You in Advance
Side Project Generator
Are you eating dinner with your father?
Game of Hands
Instagrab
Short. For a Giraffe
Story Shopping
Hockey in Space