Russ Rizzo

is a copywriter

FitMind, by Fitbit


Problem

6 million Americans experience panic attacks every year, and many more go undiagnosed and untreated.

Solution

FitMind monitors your biometric baseline to automatically detect and alert you of a panic attack before it escalates.




Fall 2017
AD: Eddy Allen.
AD: Brittani Kelzenberg.
XD: Trevor Naughton.


― ADS ―
IcyHot
Turtle Wax
Sheetz
Minnesota Wild [real work]

― NOT ADS ―
Calm Incense
FitMind
Mr. Walker
Thank You in Advance
Side Project Generator
Are you eating dinner with your father?
Game of Hands
Instagrab
Short. For a Giraffe
Story Shopping
Hockey in Space